Module 1 | The WHY Behind Relationships

• The Relationship Mindset and why it matters to your business.
• Why the Transfer of Trust is critical for a relationship-based business.
• Goodbye ineffective marketing, hello predictable stream of income.
• How to make the Know, Like and Trust Factor work for you.
• How to communicate to your Database.  

Module 2 | Building your List of Relationships... Your Database

• How to build your Database.
• What your crucial Top 100 is and who belongs in it.
• A deep dive into CRM's; how they work/how they don't and which one can work for YOUR business.
• How to properly sort and qualify your list of relationships.
• How to rank your Database appropriately.  

Module 3 | Becoming Top of Mind

• What the Law of Propinquity is.
• How to apply the Law of Propinquity to Real Estate by Relationship®.
• What an Influencer means to your life and business, and how to find them.
• How Top of Mind Awareness is vital when building your business.
• How to ensure your Database is thinking about YOU.

Module 4 | Marketing the Relational Way

• What a Marketing Mix is and what yours should be.
• Marketing of The Past vs. Marketing of Today.
• Monthly mailing Postcards and why consistency can make all of the difference with your Database.
• How to lead generate without feeling icky or salesy.
• How to work the Real Estate by Relationship® system.  

Module 5 | Let's Party!

• Why Client Parties and Events are crucial for bringing your Database together.
• Ideas for Client Parties and Events, from small gatherings to annual events.
• How to properly incorporate Marketing into your events.
• How to follow a system to ensure you're receiving every benefit available from hosting events.
• Tips, Tricks and How To's of hosting a successful event.  

Module 6 | Asking for Business

• Why asking for "Referrals" is outdated and what language you can use instead.
• Dialogues that encourage conversations that can lead to more transactions.
• How to train your Database to send consistent business your way.  

Module 7 | Creating a Client for Life

• How to stay Top of Mind with your Database.
• What it means to be the "Go-To" Agent for all of your clients Real Estate needs.
• The different marketing techniques to use with previous clients vs. current clients vs. future clients.   

Module 8 | Keeping your Pipeline Full

• Strategies to keep your Pipeline full and organized.
• How to schedule follow-ups to ensure a complete and robust pipeline year-round.
• The importance of tracking and how it can benefit your business.  

Module 9 | Social Media Marketing

• The in's and out's of each platform and how to use them to benefit your business.
• How to ensure your Social Media profiles are optimized for success.
• How to take the online, offline and deepen relationships to generate business.
• The power of Instagram and Facebook stories, and why it's the number one way to create conversations online.
• How to find the influencers in your life and business.  

Module 10 | REALTOR® to REALTOR® Relationships

• How to set up a Database for REALTORS®
• REALTOR® referrals and how to treat them differently than the rest of your Database.
• A simple, yet effective, marketing plan in creating exposure and capitalizing on it.
• How to turn networking events and opportunities with REALTORS® all of the country into business.  

Module 11 | Running your Relational Business

• Tips, tricks and strategies to stay organized in your business.
• How to implement systems that allow you to focus on what matters most in your business.