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Over the last 20 years of my life in Real Estate, I have learned the in's and out’s of succeeding in this business, all by trial and error. From getting my license to becoming a Broker and ultimately opening my own brokerage, I always knew I wanted to do Real Estate differently. By building my business on the core foundation of working relationally, I have found that this method has truly changed my life for the better. And I want to share that success with YOU. If the idea of working relationally resonates with you, then you are in the right place, and I can’t wait to watch how this dynamic program changes your business and your life.
So What's Inside?
Eleven Modules Covering:
01
The WHY Behind Relationships
- The Relationship Mindset and why it matters to your business.
- Why the Transfer of Trust is critical for a relationship-based business.
- Goodbye ineffective marketing, hello predictable stream of income.
- How to make the Know, Like and Trust Factor work for you.
- How to communicate to your Database.
02
Building your List of Relationships... Your Database
- How to build your Database.
- What your crucial Top 100 is and who belongs in it.
- A deep dive into CRM's; how they work/how they don't and which one can work for YOUR business.
- How to properly sort and qualify your list of relationships.
- How to rank your Database appropriately.
03
Becoming Top of Mind
- What the Law of Propinquity is.
- How to apply the Law of Propinquity to Real Estate by Relationship®.
- What an Influencer means to your life and business, and how to find them.
- How Top of Mind Awareness is vital when building your business.
- How to ensure your Database is thinking about YOU.
04
Marketing the Relational Way
- What a Marketing Mix is and what yours should be.
- Marketing of The Past vs. Marketing of Today.
- Monthly mailing Postcards and why consistency can make all of the difference with your Database.
- How to lead generate without feeling icky or salesy.
- How to work the Real Estate by Relationship® system.
05
Let's Party!
- Why Client Parties and Events are crucial for bringing your Database together.
- Ideas for Client Parties and Events, from small gatherings to annual events.
- How to properly incorporate Marketing into your events.
- How to follow a system to ensure you're receiving every benefit available from hosting events.
- Tips, Tricks and How To's of hosting a successful event.
06
Asking for Business
- Why asking for "Referrals" is outdated and what language you can use instead.
- Dialogues that encourage conversations that can lead to more transactions.
- How to train your Database to send consistent business your way.
07
Creating a Client for Life
- How to stay Top of Mind with your Database.
- What it means to be the "Go-To" Agent for all of your clients Real Estate needs.
- The different marketing techniques to use with previous clients vs. current clients vs. future clients.
08
Keeping your Pipeline Full
- Strategies to keep your Pipeline full and organized.
- How to schedule follow-ups to ensure a complete and robust pipeline year-round.
- The importance of tracking and how it can benefit your business.
09
Social Media Marketing
- The in's and out's of each platform and how to use them to benefit your business.
- How to ensure your Social Media profiles are optimized for success.
- How to take the online, offline and deepen relationships to generate business.
- The power of Instagram and Facebook stories, and why it's the number one way to create conversations online.
- How to find the influencers in your life and business.
10
REALTOR® to REALTOR® Relationships
- How to set up a Database for REALTORS®
- REALTOR® referrals and how to treat them differently than the rest of your Database.
- A simple, yet effective, marketing plan in creating exposure and capitalizing on it.
- How to turn networking events and opportunities with REALTORS® all of the country into business.
11
Running your Relational Business
- Tips, tricks and strategies to stay organized in your business.
- How to implement systems that allow you to focus on what matters most in your business.
"I just finished module 4 and Barb I just have to say how much you rock! Thank you so much for all of this detail; this is what I’ve been missing. I struggle with how much and how often so this is amazing."
- Lindsey K.,
REALTOR® | Spring Academy Member
"This has been a game changer/eye opener for me. I've over thought this a gazillion times. So thankful to have found Barb Betts and be in this experience."
- Shannondoah D.,
REALTOR® | Spring Academy Member
"I am living proof that Barb's approach, systems, and execution WORK! I have almost tripled my business and significantly increased my average sales price, all while doing it in a way that is authentic to me and the relationships I've built."
- Rachel L., REALTOR® Academy Member
"Barb's teachings have been invaluable to me, and my business has skyrocketed after going through this program! I have always been a relational person, but learning how to use it as a system for my business has been a total game-changer."
- Danielle F., REALTOR® Academy Member
"Changed how I look at using Social Media to generate business! Barb's training has taught me how to utilize every platform without making it seem like a job. I have followed her Academy step by step, and I will never do Real Estate another way."