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Over the last 20 years of my life in Real Estate, I have learned the in's and out’s of succeeding in this business, all by trial and error. From getting my license to becoming a Broker and ultimately opening my own brokerage, I always knew I wanted to do Real Estate differently. By building my business on the core foundation of working relationally, I have found that this method has truly changed my life for the better. And I want to share that success with YOU. If the idea of working relationally resonates with you, then you are in the right place, and I can’t wait to watch how this dynamic program changes your business and your life.
So What's Inside?
Eleven Modules Covering:
The WHY Behind Relationships
The Relationship Mindset and why it matters to your business.
Why the Transfer of Trust is critical for a relationship-based business.
Goodbye ineffective marketing, hello predictable stream of income.
How to make the Know, Like and Trust Factor work for you.
How to communicate to your Database.
Building your List of Relationships... Your Database
How to build your Database.
What your crucial Top 100 is and who belongs in it.
A deep dive into CRM's; how they work/how they don't and which one can work for YOUR business.
How to properly sort and qualify your list of relationships.
How to rank your Database appropriately.
Becoming Top of Mind
What the Law of Propinquity is.
How to apply the Law of Propinquity to Real Estate by Relationship®.
What an Influencer means to your life and business, and how to find them.
How Top of Mind Awareness is vital when building your business.
How to ensure your Database is thinking about YOU.
Marketing the Relational Way
What a Marketing Mix is and what yours should be.
Marketing of The Past vs. Marketing of Today.
Monthly mailing Postcards and why consistency can make all of the difference with your Database.
How to lead generate without feeling icky or salesy.
How to work the Real Estate by Relationship® system.
Why Client Parties and Events are crucial for bringing your Database together.
Ideas for Client Parties and Events, from small gatherings to annual events.
How to properly incorporate Marketing into your events.
How to follow a system to ensure you're receiving every benefit available from hosting events.
Tips, Tricks and How To's of hosting a successful event.
Asking for Business
Why asking for "Referrals" is outdated and what language you can use instead.
Dialogues that encourage conversations that can lead to more transactions.
How to train your Database to send consistent business your way.
Creating a Client for Life
How to stay Top of Mind with your Database.
What it means to be the "Go-To" Agent for all of your clients Real Estate needs.
The different marketing techniques to use with previous clients vs. current clients vs. future clients.
Keeping your Pipeline Full
Strategies to keep your Pipeline full and organized.
How to schedule follow-ups to ensure a complete and robust pipeline year-round.
The importance of tracking and how it can benefit your business.
Social Media Marketing
The in's and out's of each platform and how to use them to benefit your business.
How to ensure your Social Media profiles are optimized for success.
How to take the online, offline and deepen relationships to generate business.
The power of Instagram and Facebook stories, and why it's the number one way to create conversations online.
How to find the influencers in your life and business.
REALTOR® to REALTOR® Relationships
How to set up a Database for REALTORS®
REALTOR® referrals and how to treat them differently than the rest of your Database.
A simple, yet effective, marketing plan in creating exposure and capitalizing on it.
How to turn networking events and opportunities with REALTORS® all of the country into business.
Running your Relational Business
Tips, tricks and strategies to stay organized in your business.
How to implement systems that allow you to focus on what matters most in your business.
"I just finished module 4 and Barb I just have to say how much you rock! Thank you so much for all of this detail; this is what I’ve been missing. I struggle with how much and how often so this is amazing."
- Lindsey K.,
REALTOR® | Spring Academy Member
"This has been a game changer/eye opener for me. I've over thought this a gazillion times. So thankful to have found Barb Betts and be in this experience."
- Shannondoah D.,
REALTOR® | Spring Academy Member
"I am living proof that Barb's approach, systems, and execution WORK! I have almost tripled my business and significantly increased my average sales price, all while doing it in a way that is authentic to me and the relationships I've built."
- Rachel L., REALTOR® Academy Member
"Barb's teachings have been invaluable to me, and my business has skyrocketed after going through this program! I have always been a relational person, but learning how to use it as a system for my business has been a total game-changer."
- Danielle F., REALTOR® Academy Member
"Changed how I look at using Social Media to generate business! Barb's training has taught me how to utilize every platform without making it seem like a job. I have followed her Academy step by step, and I will never do Real Estate another way."