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The next Real Estate by Relationship® Academy is Coming Soon.

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Over the last 20 years of my life in Real Estate, I have learned the in's and out’s of succeeding in this business, all by trial and error. From getting my license to becoming a Broker and ultimately opening my own brokerage, I always knew I wanted to do Real Estate differently. By building my business on the core foundation of working relationally, I have found that this method has truly changed my life for the better. And I want to share that success with YOU. If the idea of working relationally resonates with you, then you are in the right place, and I can’t wait to watch how this dynamic program changes your business and your life.

So What's Inside?

Eleven Modules Covering:


The WHY Behind Relationships

  • The Relationship Mindset and why it matters to your business.
  • Why the Transfer of Trust is critical for a relationship-based business.
  • Goodbye ineffective marketing, hello predictable stream of income.
  • How to make the Know, Like and Trust Factor work for you.
  • How to communicate to your Database.


Building your List of Relationships... Your Database

  • How to build your Database.
  • What your crucial Top 100 is and who belongs in it.
  • A deep dive into CRM's; how they work/how they don't and which one can work for YOUR business.
  • How to properly sort and qualify your list of relationships.
  • How to rank your Database appropriately.


Becoming Top of Mind

  • What the Law of Propinquity is.
  • How to apply the Law of Propinquity to Real Estate by Relationship®.
  • What an Influencer means to your life and business, and how to find them.
  • How Top of Mind Awareness is vital when building your business.
  • How to ensure your Database is thinking about YOU.


Marketing the Relational Way

  • What a Marketing Mix is and what yours should be.
  • Marketing of The Past vs. Marketing of Today.
  • Monthly mailing Postcards and why consistency can make all of the difference with your Database.
  • How to lead generate without feeling icky or salesy.
  • How to work the Real Estate by Relationship® system.


Let's Party!

  • Why Client Parties and Events are crucial for bringing your Database together.
  • Ideas for Client Parties and Events, from small gatherings to annual events.
  • How to properly incorporate Marketing into your events.
  • How to follow a system to ensure you're receiving every benefit available from hosting events.
  • Tips, Tricks and How To's of hosting a successful event.


Asking for Business

  • Why asking for "Referrals" is outdated and what language you can use instead.
  • Dialogues that encourage conversations that can lead to more transactions.
  • How to train your Database to send consistent business your way.


Creating a Client for Life

  • How to stay Top of Mind with your Database.
  • What it means to be the "Go-To" Agent for all of your clients Real Estate needs.
  • The different marketing techniques to use with previous clients vs. current clients vs. future clients.


Keeping your Pipeline Full

  • Strategies to keep your Pipeline full and organized.
  • How to schedule follow-ups to ensure a complete and robust pipeline year-round.
  • The importance of tracking and how it can benefit your business.


Social Media Marketing

  • The in's and out's of each platform and how to use them to benefit your business.
  • How to ensure your Social Media profiles are optimized for success.
  • How to take the online, offline and deepen relationships to generate business.
  • The power of Instagram and Facebook stories, and why it's the number one way to create conversations online.
  • How to find the influencers in your life and business.


REALTOR® to REALTOR® Relationships

  • How to set up a Database for REALTORS®
  • REALTOR® referrals and how to treat them differently than the rest of your Database.
  • A simple, yet effective, marketing plan in creating exposure and capitalizing on it.
  • How to turn networking events and opportunities with REALTORS® all of the country into business.


Running your Relational Business

  • Tips, tricks and strategies to stay organized in your business.
  • How to implement systems that allow you to focus on what matters most in your business.

"I just finished module 4 and Barb I just have to say how much you rock! Thank you so much for all of this detail; this is what I’ve been missing. I struggle with how much and how often so this is amazing."

- Lindsey K.,

REALTOR® | Spring Academy Member

"This has been a game changer/eye opener for me. I've over thought this a gazillion times. So thankful to have found Barb Betts and be in this experience."

- Shannondoah D.,

REALTOR® | Spring Academy Member

"I am living proof that Barb's approach, systems, and execution WORK! I have almost tripled my business and significantly increased my average sales price, all while doing it in a way that is authentic to me and the relationships I've built."

- Rachel L., REALTOR® Academy Member

"Barb's teachings have been invaluable to me, and my business has skyrocketed after going through this program! I have always been a relational person, but learning how to use it as a system for my business has been a total game-changer."

- Danielle F., REALTOR® Academy Member

"Changed how I look at using Social Media to generate business! Barb's training has taught me how to utilize every platform without making it seem like a job. I have followed her Academy step by step, and I will never do Real Estate another way." 

- Loree S., REALTOR® Academy Member